Filed under: Economy, Time Is Money
Welcome to Time Is Money! This is the column where Basil "Euripides" Berntsen is occasionally allowed to post stuff that's too short for Gold Capped, but too long for Twitter! Also, don't forget to drop by the Call To Auction in game event next Sunday!
As a bit of a follow up from my recent post about deep undercutting, I'd like to take this opportunity to explore the other side of the equation. When there's more supply than demand, deep undercutting is more money for you, but less for your competitors. What about when there's a lot of demand, but little supply, though? Obviously, this is when you should raise your prices.
Overcutting is a term coined by Tim in the comments of that last post. Thanks Tim; I'd been looking for a word for this. When you have something for sale and it is literally flying off the shelves, there's no reason to undercut. At least, not the lowest price on the auction house. When there is lots of demand, you can take the opportunity to maximize your profit margins!
Continue reading Time Is Money: Overcutting in times of scarcity
Time Is Money: Overcutting in times of scarcity originally appeared on WoW Insider on Mon, 22 Mar 2010 19:00:00 EST. Please see our terms for use of feeds.